Mösleweg 16
A-6840 Götzis
Frebruary 1st, 2009
Frebruary 1st, 2009
ORF
1190 Wien
Heiligenstädter Lände 27c
Dear Gerald Heidegger,
The reason that i am writing you is that the way how women are shown in the advertisments is completle unacceptable.
You should know that i'm a member of the organisation "men and women for a right exposition of women in advertisment", a.k.a. MAWFAREOWIA, and our organisation follows the deployment of the role of women in advertisments since nearly 20 years. In this time periode we could see how women are shown as an object, and it gets worse every year. For example in ads for a cleaning product or something like this, there are allways women who promotw the product, never men. Young girls learn from he beginning that cleaning is work for women, not for men. Another problem is that the women in ads are allways beautiful and very thin. And this influences young girls extremely. Nowadays there are thousands of young girls or womens who think that they are too fat or ugly, although the are not fat or chubby or even ugly. The children and teenager grow up with teenagers, television is kind of the upbringer for young people. Studies showed that they spend more time on watching TV than spending time with theire family. And if you only watch 2 hours a day over a long time, you begin to think that what the TV shows you is right.
So what i am trying to say is that your TV station should not submit the discrimination of women in advertisment. It's time the that the situation changes and that the seperation of roles stops. You could do the first step.
Yours sincerely,
Simon
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